100 Clients in 100 Days! That's Impossible!

That was the first thought I had. And the first comment to come out of my friends mouths when I told them my idea. But was it? The tell you in real estate that you need to contact your sphere of influence and let them know you are in the business. And that you can't sit around and wait for business to come to you. I'd say probably 10% of new agents do this. The other 90% conveniently forget. I will be honest. I did that kind of. I got into real estate in May of 2005. The market was booming then, the last real year that it was before the economy headed south. Everyone was just trucking along getting sale after sale and the thought of spending money on postcards and spending your valuable time on the phone just to let your friends know what you were doing now seemed like a waste of time. After all, you could be answering the phone for the latest lead or planning your next marketing effort for your listings. But alas, the basics always catch up to you. So here I am 5 years later. Struggling for business and watching people that I never reached out to using other real estate agents because I never had that initial real estate conversation with them. But it's not just my fault. In times like this it is obvious that the real estate model is broken. I was lucky in a sense that I wasn't in real estate for all of those glorious wealthy years. I'm not jaded. I've never become use to the big house and the boat payment. For the most part I still live like I did right out of college. So for me to step back and see things for what they are is a little bit easier then the experienced agents. These agents did it the same way for so long that now they are still trying to do the same things to make the business they are used to having. It's not working.